The Recruiter vs Search Firm Distinction

The terms "executive recruiter" and "executive search firm" are often used interchangeably, but they describe fundamentally different service models with different incentive structures and different outcomes. A contingency recruiter — which describes most of the people who call themselves executive recruiters — gets paid when a candidate they present is hired. This creates a specific incentive: submit as many candidates as fast as possible, because the fee goes to whoever places first. Speed and volume are the contingency recruiter's primary optimisation variables. Candidate quality and fit are secondary.

A retained search firm gets paid on a retainer basis — typically one-third upfront at engagement, one-third at shortlist submission, and one-third at offer acceptance. This changes the incentive structure fundamentally. The firm is paid to run a thorough, high-quality search rather than to submit candidates fast. Quality and thoroughness are primary. Speed matters, but not at the expense of the search outcome.

At the VP and C-suite level, the contingency model is structurally misaligned with what a startup needs. The executives who will transform your company are not the ones a contingency recruiter can place in three weeks. They are the ones who require sustained, peer-level, specific engagement over four to six weeks of a structured search process — and who make a considered decision based on the strength of the opportunity and the quality of the people they are joining.

What Startups Get Wrong About Executive Hiring

The "we'll know it when we see it" candidate profile. Startups that begin an executive search without a written, specific candidate brief produce a candidate evaluation process that shifts with each interview, creates inconsistent assessments across the team, and ultimately produces a hire based on whoever the CEO felt best about in the final round — not whoever was objectively strongest for the role. Writing the brief before the search starts is the single most impactful thing a startup can do to improve search outcomes.

Using the same search approach at every level. The LinkedIn InMail and job board approach that fills mid-level roles does not reach senior executive candidates. The executive you need is probably employed, probably not actively searching, and almost certainly not responding to cold InMail from a company they do not know. Reaching them requires a warm, credible introduction through a shared network connection or a firm with relationships inside the executive community the candidate operates in.

Underestimating compensation. Startups consistently underestimate what great executives cost — and consistently lose their first-choice candidates at the offer stage because the gap between what the candidate expects and what the company offers cannot be closed. Running a compensation analysis before the search begins, not after the preferred candidate has been identified, prevents this outcome.

Moving too slowly. A startup that takes four months to make a VP hire because the process is managed by a CEO with 40 other priorities will lose the best candidates to companies that move in six weeks. The opportunity cost of a slow executive search — the value the company does not create while the seat is empty — is almost always larger than the fee paid to a search partner who runs a faster, more disciplined process.

What to Look for in an Executive Search Partner for Startups

The right search partner for a growth-stage startup has several distinguishing characteristics. They have placed executives at similar-stage companies — not at Fortune 500 companies using the same search process scaled down to startup fees. They can speak credibly about the startup executive candidate market — what motivates senior executives to join early-stage companies, what compensation structures work, and what equity packages are competitive at your stage and valuation. They have relationships inside the relevant executive communities — not a database of everyone who has ever responded to a recruiter email, but actual peer relationships with the kind of executives you are trying to hire.

They also operate with transparency about what they are doing and why. A search partner who cannot tell you specifically how they are sourcing, how many candidates they have contacted, and what the response rate is from the outreach tells you that either their sourcing is generic or their results are worse than they are representing.

"41 days. A $275K search. Two firms failed in 60+ days. That's not luck — that's a different system."

— Majhi Group case study. Read the full case study →

Majhi Group for Startup Executive Search

Majhi Group works exclusively with growth-stage technology companies at the Series A through late-stage private stages. We understand the startup executive search market — the candidates who are willing to join early-stage companies, the equity and compensation structures that compete with larger company alternatives, and the operational context that makes startup executive roles different from their large-company equivalents.

We run a 20-minute confidential search assessment to evaluate your executive hiring approach — whether the role brief is correctly defined, whether the compensation is competitive, and whether the search strategy is capable of reaching the candidates you actually need rather than the ones who are publicly available.