The Multi-Touch Cadence Framework maps the optimal day-by-day sequence for executive outreach: LinkedIn connection request on day 0, DM on day 3 if connected, email on day 8, and park on day 9 with no further contact until a re-engagement trigger appears. The framework defines what constitutes a qualifying re-engagement trigger (role reposted, new leadership hire announced, funding event), the minimum park period (30 days), and the re-entry point (restart at Touch 1). It eliminates the "just following up" pattern that damages relationships and reduces response rates.
The Cadence Principles
Three principles govern the Multi-Touch Cadence Framework. First: the cadence ends at Touch 3 — there is no Touch 4, 5, or 6. Persistence past three touches signals desperation, not value. Second: the park is not a failure state — it is a deliberate hold for a prospect who is not ready. Re-engagement is scheduled for when a qualifying signal appears, not on a fixed calendar. Third: the gap between touches is determined by channel logic, not impatience. Three days between Touch 1 and Touch 2 allows time for the prospect to see the connection request, evaluate the profile, and accept — or not.
"A prospect who does not respond to three well-crafted touches is not a lost lead. They are a parked lead. The difference is that a parked lead has a reactivation trigger. A lost lead is just gone."
Day-by-Day Cadence Map
| Day | Action | Channel | Decision Rule | If No Response |
|---|---|---|---|---|
| Day 0 | Send connection request with personalised note | Under 280 chars. Reference specific signal. Never start with I. | Wait 3 days | |
| Day 3 | Check if connected. If yes: send Touch 2 DM | LinkedIn DM | Only send if connected. 150 words max. Lead with pain. | If not connected by day 7: park |
| Day 8 | Send Touch 3 email (if email verified) | 200 words max. Specific subject line. CTA: 20-min assessment. | Park on day 9 | |
| Day 9+ | Park prospect in tracker | N/A | No further contact. Log date and last touch in tracker. | Wait for re-engagement trigger |
| Re-engagement trigger | Restart at Touch 1 | New leadership role posted / funding announced / role reposted | Min 30 days since last touch |
Frequently Asked Questions
Why stop at three touches rather than continuing the sequence?
Executive-level prospects make quick evaluations of whether a sender is worth engaging with. Three high-quality, well-timed touches that lead with relevant insight is a complete signal of both the sender's value and their respect for the prospect's time. A fourth, fifth, or sixth touch after no response communicates that the sender does not read the signal of non-engagement — which is itself a negative quality signal about the sender's judgment.
What qualifies as a re-engagement trigger?
A re-engagement trigger is a signal that the prospect's situation has materially changed in a way that makes the original offer more relevant. The three primary triggers: (1) a new leadership role posted at their company that matches the service being offered, (2) a funding announcement that typically precedes a hiring wave, (3) the original role being reposted — indicating the previous hire attempt failed. Personal triggers (a promotion, a new company) can also qualify.
Does the cadence differ between Majhi Group and Majhi OS outreach?
The timing and channel sequence is identical. The message content differs: Majhi Group messages target CEOs and lead with executive search pain and proof points. Majhi OS messages target VP People and CHRO and lead with hiring operations infrastructure and observability pain. The two lists must never be mixed and the messages must never be cross-applied.